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In-mold labeling benefits

The labels that we produce here at Aco Mold are also quite durable, and although they are typically meant for indoor applications, we were perhaps the first company in the nation to provide laminate product protection for in-mold labeling on thin unsupported films. This lamination provides wonderful resistance to scratching/scuffing/fading, and allows the color to pop in ways that traditional liquid coatings don't allow for. It turns "throwaway" packaging into something much more long-lasting. I do see in-mold labeling becoming a bigger player in the automotive industry, as the need for decoration will always be great, but it is also making impressive headway in consumer packaging and should continue to grow over the next few years. In-mold labeling saves labor, it saves time, it is very sustainable (product and packaging becomes one), and the decorating quality is vastly improved and can be greatly personalized (especially in short run, digital applications). It can be difficult to convince manufacturers to switch, but it seems the main hurdle is getting the automation set up (and the investments that must be made, Glyn). From there, customers slowly begin to realize the benefits, and there is no turning back.

One of the best-selling benefits of in-mold labeling is for safety labels since in mold labels are virtually permanent and leave a register on the part if removed which in the end leaves no question as to the existence of the label. This is not the case with adhesive post molding installed labels. This feature could be a godsend in the event of litigation.

I have found that it is an issue of cost, both per part and capital to get going. Way back yonder (early 80's) it required over a million pieces to make it viable to the processor and has gone down greatly since then. It is an education process, and partnership between all parties involved. Personally I find it is most likely a commitment issue and trust amongst all parties. Too many times effort and funds have been put into a project only to watch it go away. Many companies are looking to value added process, but you also still have the shoot and ship out there.

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